Uploaded by Fannie Klein 𑁋 (1 Style)
UT Wismenta pulls from the timeless ideas of the Swiss Design movement, it influenced by earlier modernist movements like Bauhaus (1919-1933) and De Stijl (1917-1931), Swiss Design emphasized clarity, functionality, and the use of grids, sans-serif typefaces, and asymmetrical layouts.
The Bauhaus movement, with its focus on the unity of art, craft, and technology, laid the groundwork for a design aesthetic that was both practical and visually striking. De Stijl, with its emphasis on simplicity and abstraction, further refined this aesthetic, using primary colors and geometric forms to create a sense of order and balance.
Swiss Design took these principles and ran with them, creating a style that was both rigorous and playful, structured yet free-spirited. It was a design revolution that swept through Switzerland and beyond, influencing everything from advertising to architecture, from book design to product packaging.
full version : https://universitype.com/shop/ut-wismenta/
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