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#sans-serif, #tw cen mt, #monotype, #tw cen mt std, #tw cen classified mt, #tw cen classified mt std
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Sol Hess
The Twentieth Century™ font family is a geometric sans serif created in 1937 to compete and keep up with the success of Bauhaus influenced typefaces like the hugely popular Futura® font family. As with its contemporaries, Twentieth Century is based on the formal geometry and simplicity of the German modernist aesthetic.
After the rampant success of the New Typography and Paul Renner’s Futura, the Lanston foundry decided to develop Twentieth Century as a potential competitive response. Like Futura, it focused on the sparse geometric shapes of modernism, but incorporated a taller x-height and more even stroke contrast in the lowercases. Hess also chose to redraw and include experimental alternates that Renner had originally included in Futura, but then thrown out. These glyphs gave Twentieth Century a very modern, abstract accent.
Given its bold geometry and stylized approach, Twentieth Century is most often used in display work, headlines, and on occasion short text such as might be used in advertising. Lighter weights have been recommended and used for body text. Its experimental alternates were used in the titles of the 2008 James Bond film, Quantum of Solace.
#sans-serif, #tw cen mt, #monotype, #tw cen mt std, #tw cen classified mt, #tw cen classified mt std
This font software is the property of Monotype Imaging Inc., or one of its affiliated entities (collectively, Monotype) and its use by you is covered under the terms of a license agreement. You have obtained this font software either directly from Monotype or together with software distributed by one of the licensees of Monotype. This software is a valuable asset of Monotype. Unless you have entered into a specific license agreement granting you additional rights, your use of this software is limited by the terms of the actual license agreement you have entered into with Monotype. You may not copy or distribute this software. If you have any questions concerning your rights you should review the license agreement you received with the software. You can learn more about Monotype here: www.monotype.com
Twentieth Century is a trademark of The Monotype Corporation and may be registered in certain jurisdictions.
Copyright © 2015 The Monotype Corporation. All rights reserved.
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